How OfferPulse built an AI SDR engine and went from 0 to booked meetings with Shopify agencies
A behind-the-scenes build: lead sourcing → enrichment → outreach → reply handling → booking. Installed in days, then scaled.
OfferPulse
OfferPulse is a competitor promo intelligence tool for Shopify store owners and ecommerce teams.
For outbound, the highest-intent buyers were Shopify agencies managing multiple stores.
What we needed
We had to get meetings with Shopify agencies quickly, without hiring an SDR.
- We needed meetings with Shopify agencies quickly, without hiring an SDR.
- Manual list building, enrichment, and follow-ups were eating founder time.
- We wanted a repeatable system that could run daily without babysitting.
What we installed
A clean, step-by-step engine using the same language as the rest of the site. Tooling: Slack, Apollo, Clay, live web signals, Calendly, Gmail, Google Calendar.
Lead sourcing
Apollo, Clay, live web signals. Lists built to ICP criteria.
Enrichment + validation
Dedupe, QA, role checks. Only qualified leads enter the sequence.
Outreach sequences
Angles, stop rules, follow-ups. Gmail-based sending.
Reply triage + routing
Classify replies, escalate edge cases. Slack notifications where needed.
Booking
Calendly + calendar routing. Meetings land on the right calendar.
Reporting
Client-ready style reporting. Weekly view of what happened.
0 → running in days
From infrastructure to first meetings in under a week.
Infrastructure + inbox + calendar wiring
Gmail, Google Calendar, Calendly connected and tested.
First lead pull + enrichment QA + sequence launch
Lead sourcing (Apollo, Clay, live web signals), dedupe and role checks, first outreach sequence live.
System running end-to-end
Reply handling and booking flow live. First meetings booked with no human intervention.
What we saw (with disclaimers)
Results depend on niche, offer, list quality, deliverability, and execution. This is an internal case study from our own product.
0→1 in 5 days
First end-to-end system live
Day 1: 10 highly-qualified leads generated + nurtured
Enriched + sequenced
Week 1: 5 meetings booked with no human intervention
Reply triage + booking flow ran autonomously
Now: 2–5 meetings/day
At steady state
Results depend on niche, offer, list quality, deliverability, and execution. This is an internal case study from our own product.
Screenshots
Placeholders for lead list, sequence performance, and calendar view. Drop real screenshots when available.
Lead list + enrichment QA
Sequence performance + reply triage
Calendar bookings view
What this means for lead gen agencies
If you sell outbound as a service, your bottleneck is operator time and consistency.
This system turns outbound delivery into an installable engine. You keep the client relationship; the system increases capacity.
Want this installed for your agency?
We'll map your niche playbook, install the full outbound engine, and hand it off with SOPs so your team can run it.